Yieldex has developed the industry's most advanced forecasting and delivery simulation algorithms. Our smart solutions provide you with unparalleled insights to help you manage your digital business.

Challenge:
  • Publishers have a limited view of how their sales team is selling their inventory
  • Since each deal is a custom negotiation, inconsistencies exist in the way products are priced and sold
  • Inconsistent pricing can lead to devaluation of a publisher's inventory over time
Solution:
Yieldex provides visibility into historical pricing/sales so that publishers can prevent the inconsistent pricing that erodes inventory value

Challenge:
  • Inaccurate forecasting leads to over/underselling of inventory
  • Lack of visibility into forecasted order line contention makes it impossible to proactively manage the business
  • Complex overlaps make it difficult to identify and productize "pockets of value" in inventory
Solution:
Yieldex provides visibility into historical and forecasted inventory composition, consumption and value so that publishers can feel confident about selling and delivering high value, targeted campaigns

Challenge:
  • Yield maximization decisions require making tradeoffs between segments competing for the same underlying inventory
    • Should I sell my inventory as Men 18-24 or Sports Enthusiasts?
    • If I raise the priority for this order line, what others will be displaced?
  • Without supporting data, publishers have to make business critical decisions "blind"
Solution:
Yieldex provides publishers with detailed insights into the potential impacts of business decisions to ensure revenue maximization and optimal use of inventory